Friday, March 15, 2013

Alamo Drafthouse Moves into UWS

Alamo Drafthouse is moving into the Upper West Side, and that's a good thing for the Metro Theater, their new home.

Alamo Drafthouse is an ever growing entertainment lifestyle brand that is dedicated to keeping the movie-watching experience safe for movie fans, serving quality food and drinks, and upholding high presentation standards. Sounds promising for Upper West Siders.

Alamo Drafthouse touts itself the theater for movie fans by movie fans amd functions on a few principles will undoubtably resonate with this community:
- No unaccompanied kids at movies and only allow babies at select "baby day" screenings.
- A zero-tolerance policy towards talking and texting during the movie. If you talk or text, you will receive one warning. If it happens again, you will be kicked out without a refund. Yikes!
- They strive to be leaders in presentation quality.
- They support local breweries. This sounds fun...!
- They strive to serve quality, fresh-prepared food. Even more fun..!

They also strive to be good neighbors. Their goals for their biz on the UWS??
- Share the movies we love with as many people as possible.
- Be a community cultural center.
- Build an audience for classic, golden era cinema.
- Build an audience for foreign language films.
- Build a youth and collegiate cinephile audience.
All noble and good goals to aim for.

The Metro, an Art Deco landmark, has had numerous incarnations over the years and most recently developers announced plans for a shopping complex that never materialized. The facade is landmarked but the interior is not, which give the new tenant the opportunity to make the theaters and commons areas as fabulous as they like without having to jump through hoops with the city.

Hoping for good things from Alamo Drafthouse.

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